Projects Success
Years Of Expertise
Workshop Conducted
You didn’t start running ads to babysit a dashboard full of numbers that don’t mean anything to your bank account. You started because someone told you “performance marketing” would bring predictable, scalable growth. Then the invoices kept coming, the reports kept getting longer, and the actual sales stayed flat — or worse, went backward while your budget went up.
I’m Vijay Mishra, a Kolkata-based digital marketing consultant with 20+ years of experience. Somewhere over the last two decades, “performance marketing” stopped meaning performance for a lot of agencies. It became a label stuck on top of the same recycled campaigns, run by junior executives who’ve never had to explain a bad month to a business owner using their own savings. My work is built the opposite way — every rupee of ad spend is tied back to a business outcome I can defend, on Google, Meta, or wherever your customer is actually searching, scrolling, or comparing.
If you’re spending on ads every month and still can’t say with confidence what that spend is actually returning, this page is for you.
Get a free audit of your ad accounts and a clear, honest picture of where your marketing budget is actually working — and where it’s quietly leaking.
What is performance marketing, really?
erformance marketing is advertising where results — sales, leads, or measurable actions — are the goal, not just visibility. It covers Google Ads, Meta Ads, Shopping Ads, Lead Generation campaigns, and marketplace advertising, all managed against a specific business outcome rather than vanity metrics like reach or impressions.
How is your approach different from other digital marketing agencies?
Most agencies specialise in one platform and push it as the solution to everything. I build the media mix around how your specific customer actually searches and buys, and I report against profit and qualified leads, not clicks or engagement. You also work directly with me, not a rotating junior account manager.
How much should I budget for performance marketing?
It depends on your industry, competition, and sales cycle. I don’t quote a number before understanding your margins and customer acquisition cost. A proper audit tells us what a realistic, profitable budget looks like before we spend a rupee.
How soon will I see results from Google Ads or Meta Ads?
Search campaigns can show early signals within 1-2 weeks since they capture existing intent. Meta and video campaigns typically need 3-4 weeks of testing to find the audiences and creatives that convert. I’ll give you a realistic, channel-specific timeline during your audit — not an inflated promise.
Do you also handle landing pages for lead generation campaigns?
Yes. Ads without a conversion-ready landing page are one of the most common reasons lead generation campaigns fail. I build or optimise the landing page and form alongside the ad campaign so the traffic you’re paying for actually converts.
Do you work with businesses outside Kolkata?
Yes. While I’m based in Kolkata, I work with businesses across India.